Civil engineer and chairman of the Social Economic Council, also known as the SER, the Sociaal Economische Raad, on St. Maarten, Damien Richardson writes in a commentary that when Adam woke up that first day in paradise, as his eyes, hears, nose, and all of his body senses began to be activated; that must have been an unbelievable experience.
Damien Richardson writes that he is sure that once Adam saw the birds flying and enjoying the sky’s breeze, he would have wanted to become a pilot. Yet, most of the people of the Caribbean don’t realize that they are in paradise, until they leave and come back or listen as others describe the exceptional radiance, kind people, and levels of relaxation that the Caribbean provide.
The world celebrates the Caribbean as one of the must visit vacation locations. Today we can make an estimate that over 60 percent or more of the Caribbean citizens who leave the Caribbean do not return. The literacy level of the Caribbean people is at an average of 80 percent based on the UNESCO ratings, however, that number can be evaluated by some as being a bit too high seeing that there are no way to truly measure all of the Caribbean islands’ literacy levels, and as a principled fact the majority of the people of the Caribbean would love to return home to the Caribbean but lack a proper motivation to do so. When Adam realized that the Caribbean was 70 percent reliant on airlift and that it was going to cost him a whole lot of apples to fly between the islands, he decided to relax on the veranda instead. As a region the Caribbean is a victim of multiple centuries of natural disasters, colonial practices, strategic NGO involvements, multinational and corporate international banking and oil industry approaches that have not had any true or lasting benefit for the Caribbean people. Once we consider the expressions of Caribbean regional international aid and the lack of true regional preparedness strategies and any valid structured planning and support for the return of our Caribbean diaspora; it therefore, seems finally necessary to no longer simply give word play to our joint regional and local disaster and social preparedness.
Adam had to first realize that he was alive; after that it was important to understand what and why he was made to be alive. Now that we know that we are a Caribbean people what will be our next steps forward how will we begin our journey into the future together. Some questions that can come to mind as we forge an alternative positive future are the following. Why must we continue living in a Caribbean context with mediocre airlift and inactive protection from key natural disasters? Why must we continue to live without a clue of what our next generation will inherit as a legacy? How many more geniuses are we going to trigger and set assail in the seas of our many international harbors of knowledge and development? It is time to draw in the net. We as a people are faced with a seemingly big challenge, yet we are all graced with the necessary tools to all help uncover the great masterpiece that is called the Caribbean – islands working together with each their own intrinsic qualities and character facilitating a unique blend of social expressions as they work towards a series of common goals.
I like out of the box thinking. When that kind of thinking includes the keywords smart city, paradise island, St. Maarten and outer space, my mind is immediately on high alert. Then I know the writers are boldly going where no man has gone before. No man from St. Maarten that is.
Communications and PR specialist, Roddy Heyliger, writes in a commentary that the Government of St. Maarten continues to face financial challenges due to the damages caused by Irma and Maria almost two-years ago. As the rebuilding effort continues and hotels continue to come back online, as a country we need to step outside the box and explore other economic and revenue generating opportunities in order to become a smart island, he writes.
Roddy Heyliger goes on to explain in his column that the Smart City concept is a common term used due to increase urbanization, scarce resources and development pressures. Countries need to turn to smart innovations in order to make their cities more livable in order to accommodate growth. Building a smart city is the order of the day as according to the United Nations, two-thirds of the world’s population will live in urban areas by 2050.
Today, more than ever, Roddy Heyliger explains, we need to plan in a more strategic manner and look beyond rather than continuing to look within at the current business model. The current tourism-oriented economy will continue, and we must further enhance and develop it in a sustainable manner. The hotel infrastructure continues to rebuild back better. We have two new hotels (eg. Planet Hollywood) that are planned and will add additional hotel rooms to the current room inventory.
Some hotel properties won’t ever be rebuilt (eg. Summit Resort Hotel) while others are pending decision-making on rebuilding (eg. Westin at Dawn Beach). In the meantime, life goes on, but financial challenges within the public sector continue to create headaches for policymakers and financial independence of any nation is the ultimate goal.
Hence, economic diversification is the key and should be pursued now more than ever. Our country needs strategies that leads to sustainable economic growth, an expanded vibrant business sector, good job opportunities for St. Maarteners and a higher quality of life for all.
There are economic areas that the country should explore and pursue such as international business services/insurance-risk industries; a ship and aircraft registry; fintech/block chain technology; e-commerce/technology sector among others. Why can’t we pursue with private sector partners business solutions and scale them globally from St. Maarten?
Roddy Heyliger advises in his column that steps need to be taken today to establish a diversified business ecosystem leading to an economically and financially sustainable smart nation by 2030 that will be able to deal with the various global changes – including climate change.
For example, he writes, St. Maarten should explore the possibility of acquiring a Geostationary Orbital Slot for Satellites via the International Telecommunication Union (ITU) – it’s like renting real estate in the sky. Outer space, for the telecommunication sector is becoming more accessible to more actors in existing and emerging new industries.
Bermuda, an island nation similar in size in population compared to St. Maarten, has four satellite orbital slots – an area where satellites operate – which were allocated by the ITU to that island nation back in 1983. One slot hosted its first satellite in 2013.
A country of course needs the necessary legislative regulations such as a space law – in line with the Outer Space Treaty – in order to capitalize on satellite space slots, and the St. Maarten House of Parliament has a key role to play. The State of the Satellite Industry Report 2019 said the global space economy was worth more than 360 billion dollars in 2018 – a satellite industry that is worth more than 277 billion dollars with telecommunications being the biggest sector – and is forecast to become a trillion-dollar industry by 2040. The island of Jamaica is also working on developing a slot for commercialization.
The development of a Geostationary Orbital Slot for Satellites also has applications for aviation and shipping sectors – aircraft and shipping registry – through the use of surveillance or reconnaissance satellites.
Why not establish the ‘St. Maarten Space and Satellite Policy Advisory Group’ Roddy Heyliger asks, which can lead to the establishment of the ‘St. Maarten Space and Satellite Authority’ that would chart, manage and capitalize on the opportunities that exist in this area whereby country St. Maarten becomes a part of emerging space economies which translates into economic diversification and financial independence?
From the start of St. Maarten’s decision to become a tourism destination we have focused our efforts on recreational tourism. Basically on our “sea, sun, sand” product. Being the smallest land mass divided between two countries helps. And we’re also duty free. These features and having coined the name “The Friendly Island” has attracted millions of travelers to our shores over the years.
But in this day and age, Caribbean destinations must diversify their product in order to remain relevant. St. Maarten is no different.
In a post-Irma era, what will St. Maarten’s tourism product become?
The coming days we will answer that question in 6 parts. This is the intro. In part two (2), we will look at how hurricane Irma can possibly be a blessing in disguise for St. Maarten.
Photo caption: Angry waves beating down on the beach of Belair. If we don’t change ourselves, adapt and innovate our tourism product, nature will force us to. Photo by Milton Pieters.
With the above question in mind, hurricane Irma can possibly be looked at as a blessing in disguise. The devastation caused by Irma has sent the island a few steps back but we, of course, are looking to come back 100 times better than before. You may be asking, where’s the silver lining? Businesses have closed and people have left and buildings were destroyed. Nonetheless, this gives St. Maarten the chance at a fresh start. It gives the island a chance at providing our visitors, and the locals, a different view of our 37 sq. mile beauty. Thinking post Irma allows us the chance to invest our time into cultural tourism and/or sports tourism.
Photo caption: With the slogan let’s build back better, not only is the resilience of the St. Maarten people put to the test after the damages caused by hurricane Irma, but also the creativity and the innovative spirit of the people and its entrepreneurs will be significantly tested. Photo by Milton Pieters.
In part 3 we will look at ways of expanding our tourism product with culture.
St. Maarten, like every other Caribbean island, is rich with history. However, this history is not taught and shared enough, with locals and foreigners alike, and this needs to change. And what better a time to venture down a new path than when the island is in need of rebranding? When we need something to believe in and build on. The exploration of cultural tourism allows teaching natives, as well as visitors, about what St. Maarten’s been through and has to offer.
Photo caption: This photo is a mixture of culture, history and nature, showing that in a post-Irma environment, we have to focus on sustainable integration of these elements in a balanced manner if everything is work properly and consistently. St. Maarten as a tourist destination cannot survive if we do not focus on sustaining all these elements together. Photo by HIlbert Haar.
The island currently has a new head of the Culture department and a temporary government in place. What better a time for new ideas and new programs to be enacted to build up the cultural strength of the people? The Great Salt Pond, The Simpson Bay Lagoon, The St. Martin Book Fair, St. Maarten Carnival, among so many other great things can be properly introduced and taught to the people of St. Maarten. The people then in turn become the natural ambassadors of the island and the treasures it holds. What is most fascinating about cultural tourism is its ability to benefit a destination in two ways. It allows for the host population to better know their land and hold an unwavering pride in what they have. Also, it gives the opportunity to teach those that visit just what differentiates the destination from every other destination that they come across.
Photo caption: The new head of the Culture Department, Clara Reyes, fully engaging students at the St. Maarten Academy pre-St. Maarten’s Day in November 2017.
In part 5 we will look at other tourism options available to us.
Sports tourism is another option. The opportunity for St. Maarten to become the sports hub of our surrounding islands would be easily attainable. For example, Video X Games (VXG), an e-sports competition held a few years ago, showed us that the region is ready and willing for a reason to visit the Sunshine City. After the success of VXG a few other islands have attempted to pick up where they left off. Fortunately for us, none were able to gain the popularity that VXG brought. With the right management and sponsorship St. Maarten can easily pick up where VXG left off. Other options in sports tourism are marathons, bicycle racing and swimming. The Sunset Triple Mini Triathlon is a perfect example of what is possible in this area as well.
Photo caption: Triathletes running to the plunge in the waves on Maho Beach during the Sunset Triple Mini Triathlon held on Sunday, March 18th, 2018. Photo by Milton Pieters.
In part 6 we wrap up this series with our conclusion.
Merely mentioning the word Caribbean brings up images of a tropical paradise in the minds of most Americans. Except for those living in southern California, Florida, and Texas, most Americans have a strong desire to one day be able to buy a second home or a vacation home in the Caribbean. There are many reasons behind this desire but the prominent one is a chance to live a carefree life on an island where they can enjoy warm and sunny weather conditions all round the year.
Interestingly, the Caribbean begins just 50 miles from the Gulf of Mexico. But this proximity is of advantage to only those who live in Miami or other parts of Florida. It takes just a few hours for you to reach the Bahamas, Jamaica or Puerto Rico in the Caribbean. Noteworthy is that Puerto Rico is one of the Caribbean island that is a part of the United States.
Allure of a relaxed and carefree lifestyle
Coming back to the main question of what motivates Americans to opt for a home in the Caribbean, it is mainly the desire to get away from the stressful life of the U.S. cities. You go to the Caribbean on a vacation only with no worries of work. This is the perception most Americans have in their minds.
Possibility to live a more affordable life
There can be no two opinions about the fact that the mad rush of Americans to buy properties in the Caribbean has pushed the prices upwards. If you buy a property on popular Caribbean islands like the Bahamas, Aruba, Jamaica and St. Barths, you may find that prices have become exorbitant there. But the Caribbean is much bigger than most people assume they are. You can still find a place in the Caribbean to fulfill your dream of a life full of sun and sand that is quite affordable. One such destination is St. Maarten, a Dutch island that is part of the Kingdom of the Netherlands.
More money in your pocket
One reason why many Americans dream of buying a property in the Caribbean and living there is because of them being tax havens. In most of these islands there is no capital gains tax. If you sell your property in the future, you are not required to pay any capital gains taxes to the local government, and this is a big advantage in the eyes of many Americans.
For the retirees or those approaching retirement, the perks of a laid back lifestyle coupled with gorgeous settings are too big to drop the idea of buying a property in the Caribbean.
The holidays are the busiest time for travel the entire year. People all over the world spend this time of year going from point A to point B in order to spend time with family, see friends, take a break, or do business. All the hustle and bustle that comes with this activity can lead to major stress for anyone trying to find their own way. But it doesn’t have to be too bad. With a little preparation you can go into your holiday vacation confident and secure with as little stress as possible.
Take Care of Gifts ASAP
With the luxury of the internet, gift giving is easier than ever. Take advantage of this crucial tool and knock all your gift shopping out as soon as possible. The best part is having the gifts shipped to your loved ones for you. They come already packaged in a box– think of all the time you will save not wrapping gifts! Plus, most online shops allow you to include a note or greeting as the gift giver. Get all your gifts sent out at least a week before your trip so you have one less thing to focus on and/or stress over.
Pack a Capsule Wardrobe
Whether you are going to visit family in another state or taking a sabbatical with your partner in a tropical locale, the last thing you want to worry about during your holiday travels is clothes. Curate a capsule wardrobe for your trip with pieces you can easily mix-and-match for quick and easy dressing.
Bonus: focus on packing your favorite, most most comfortable pieces to make your travels even more enjoyable. Clothes can actually impact our mood, so picking the pieces that you feel most comfortable in will help keep your spirits up while you are on the road.
Secure Your Home
Nothing can keep you from being in the present, enjoying yourself than worrying about what is happening at home. Ensure peace of mind with a security system that will monitor your home and property when you are not there. In addition to a security system, consider hiring a house sitter that can be there most of the time and make sure that you are not targeted by burglars during the holidays. If a house sitter isn’t an option, ask one of your neighbors to park their car in your driveway while you are way. Just the visual of someone possibly being at home can deter thieves.
Make Time for Your Health
Perhaps one of the most important thing to do to prevent stress and stress-related illness is taking care of you own well being. Exercise regularly to reduce cortisol— the hormone that spikes when you are stressed and gives you that anxious feeling. In return, physical activity boosts endorphins– neurotransmitters that help you feel relaxed and happy.
In addition to exercise, be sure to eat right during this busy time of year. Proper nutrition is important to maintain your health and stress levels. Eating well while traveling can be difficult for sure– and double that difficulty during the indulgent holiday season. The secret is finding balance. Resources like Eat This, Not That! can help you make smarter choices when it comes to your diet so you can enjoy your food responsibly.
The holidays can be stressful, but with the right amount of planning and a positive attitude you can enjoy them. Take care of gifts before your big travel date so you don’t have to worry about that responsibility. Have them shipped to the giftees so you don’t have to worry about lugging them around the country as you travel. Pack smart and comfortable– your clothes can have an impact on your stress levels. Make sure your home is safe by installing a security system and getting a house sitter if needed. Finally, take time for your physical health. Your mental wellbeing is directly connected to the physical, so taking care of one helps keep the other in tip-top shape.
SXM Airport — Just as airlift is vital to St. Maarten’s tourism economy, so it is for the recovery process to normalize the situation on the island, to fly in aid and relief goods, food and water, to evacuate tourists and other temporary visitors, workers and their families and to offer an escape for those in urgent need of medical care, for those with young children and elderly family members and for those who have lost everything on the island during the passing of Hurricane Irma.
Although the SXM Airport was badly damaged, the clean up of the runway was quickly organized and military aircrafts, such as CC-130 Hercules aircrafts, and humanitarian flights were soon landing on the airport. The Dutch Marines moved quickly to put the airport under military command. The Minister of Justice approved a list of airlines that would be allowed to land at the airport to fly out passengers.
Luckily,Air Traffic Controller Tower SXM Airport with Coast Guard the air traffic control (ATC) tower did not incur any major damage. With the assistance of the ATC in San Juan, Puerto Rico, flights were quickly organized into SXM Airport. Military aircrafts could be seen landing daily into St. Maarten and many evacuation flights were executed. Even pets and other animals managed to be evacuated by caring travelers departing the island.
Many news and camera crews arrived on the island on military aircrafts. Initially, mainly from Curacao and Holland on Dutch Marine and Coast Guard aircrafts as his royal highness, the King of the Kingdom of The Netherlands arrived on St. Maarten on Monday night with the press in his entourage. Quickly, other press agencies, including CNN arrived on the island.
On Thursday, September 14th, a news crew from ABC News flew in from Puerto Rico on a private charter operated by Tradewind Aviation with the assistance of AirStMaarten and Halley Aviation Services. If St. Maarten was not already on the map, it is definitely now at the center of world with millions of viewers getting daily reports on the devastation caused by one of the most powerful hurricanes seen in the past 30 years with record-breaking storm statistics. The damage is already estimated to be well over 2,5 billion US dollars.
An image that will remained ingrained in the minds of many people is that of hundreds of people queuing up to be evacuated off the island. This situation has left many with mixed feelings ranging from anger to despair to sighs of relief. Long lines formed for days after the hurricane at the SXM Airport. The military exercised strict control over the situation and at no time did things get our of hand at the airport. So far all people stranded on the island have managed to be evacuated. Either via Curacao to The Netherlands or via San Juan, Puerto Rico, to the USA.
Local airline company Winair, despite having undergone complete devastation of its head offices at the SXM Airport leaving only the mangled remains of the structure behind, executed evacuation flights to Antigua for passengers connecting to the UK and also to St. Kitts and later to Saba and St. Eustatius.
Noteworthy, is the actions of the Dominican airline company, PAWA, that flew non-stop after the hurricane to fly in aid and relief goods and to evacuate and repatriate Dominicanos living on St. Maarten with their MD80 aircraft.
Other airlines operating evacuation flights were American Airlines, Jetblue and Delta Airlines. Also many private jet aircrafts were seen landing and taking off from the SXM Airport as well.
It is clear that the SXM Airport, despite the crippled infrastructure caused by the damages to the main terminal building’s arrival and departure halls, is playing a vital role in getting people out of the country and the necessary aid, help and relief into Hurricane Irma Damages SXM Airportthe island.
With the demand for more airlift in the form of military, humanitarian, commercial and private flights, the military and the local authorities will have to make all efforts to get the SXM Airport fully operational again and this port will be critical to the recovery and rebuilding process St. Maarten will have to undergo to allow the flow of cargo, tourists and US dollars back into the country and into the island’s local economy.
Travel Entrepreneur Terrance Rey Calls For Lifting Visa Requirement For Guyana Citizens
You have obviously heard the news already that Guyana has found huge oil deposits off of its coast in a second oil well, confirming mega amounts of oil and gas located offshore.
For years, I have been a proponent of getting airlift off the ground in the form of direct flights between St. Maarten and Guyana, a land with an abundance of natural resources that our island lacks.
A direct flight between St. Maarten and Guyana would just be a mere two-hour flight. Opposed to the countless hours travellers have to endure and the many stops they have to make presently before they reach Guyana. And vice versa.
Currently, Caribbean Airlines (via Barbados and Trinidad), LIAT (via Antigua and Barbados) and Inselair (via Curacao and Aruba) offer flights between St. Maarten and Guyana.
For years, Guyana has said that there is no bilateral agreement for direct flights between Guyana and St. Maarten. An open skies treaty between Guyana and Country St. Maarten would have to be negotiated accordingly by the competent authorities.
Another restriction in place is the visa requirement for Guyanese citizens to fly to St. Maarten.
Guyana citizens can request a US visa and use that to stay maximum 30 days on St. Maarten for business or leisure travel. This visa costs $200 US Dollars and applicants have to make a request for an appointment at the US Embassy in Georgetown, Guyana. Also special photos are needed for this visa application. The visa is valid for 10 years.
As a local travel agent and airline charter provider, I would like to call on the relevant competent authorities to waive the visa restrictions for Guyanese citizens to travel to St. Maarten.
The Kingdom of The Netherlands has recently lifted the visa requirement for Colombians to travel to Curacao and to St. Maarten. Venezuelans can also freely travel to the Dutch Caribbean islands as well.
So I personally believe the same freedom should be afforded to Guyanese travellers wishing to vacation on St. Maarten or visit the island on business.
With the expected boom in business in Guyana due to the recent oil and gas finds, St. Maarten would do well to lobby for a lifting of the visa restriction and to negotiate bi-lateral agreements with Guyana.
Holland is already a number of steps ahead of us in the area of business development with Guyana and recently concluded a successful trade mission to Georgetown, Guyana, whereby agreements were made for the Dutch Government and Dutch engineering firms to assist the Guyanese Government with water works and city water management projects in Guyana.
Guyana has lots to offer St. Maarten in terms of cooperation in the areas of agriculture, food exports, eco-tourism and financial investments.
Already, we are seeing a surge of influx of investment capital from Guyanese investors investing in businesses in St. Maarten and buying properties on the island. The St. Maarten Government should further stimulate this trend by opening up discussions with the Guyanese Government to further cooperation and joint projects between both countries. St. Maarten as a nett importing country relying exclusive on the imports of all kinds of goods and foods and even basic necessities, such as rice, produce, fruits, vegetables and fish, can have Guyana as a trading partner that can offer St. Maarten security in these areas through mutual cooperation agreements.
The Guyanese Government is seeking to commission an impact study on the aviation sector now that the nation is set to grow its oil and gas producing capabilities and to get its international airport up to Category 1 status. It would behoove St. Maarten to offer strategic input into this effort as well. The agricultural developments alone in Guyana is more than enough reason for both Government and the business sector in St. Maarten to initiate trade missions to Guyana. The possibilities and resources for airlift between both countries in the form of direct flights are there. It is just a matter of developing the market and trade relationship between both countries. Let’s start by lifting the visa restriction for Guyanese to travel to St. Maarten.
GREAT BAY – “We don’t need more tourists. We need better tourists,” economist Arjen Alberts said yesterday during a webinar hosted by Runy Calmera, the chairman of the Dutch Caribbean Economists Association.
The webinar was followed by viewers in the Netherlands, Haiti, Curacao and Sint Maarten, where the complete economy class of St. Dominic High School followed the event on a large screen.
The webinar was dedicated to Albert’s study that focuses on the question why tourism does not lead to higher labor productivity. Today published an article about this study on January 5. Alberts is a Ph. D. candidate at the University of Amsterdam. The peer-reviewed British journal International Development Planning Review (IDPR) published his extensive article about this topic. Yesterday, Alberts elaborated on the issue in terms that are easy to understand.
The study looked at developments in Aruba and St. Maarten. “These are small island tourism economies and they both are always in the top-five in terms of the intensity of the tourism development,” Alberts said from behind a laptop stationed at the Philipsburg Jubilee Library.
The labor productivity question ought to matter to decision makers, Alberts said. “You see the tourism economy growing, but at the same time you see immigration at a high pace. Therefore, that growth has to be shared. If GDP grows by 5 percent but the population grows at the same pace you are actually at a standstill; we are not getting wealthier per capita. You grow in volume, but you don’t produce more per worker.”
The main conclusion of Alberts study is “worrisome” he said during the webinar. “Labor productivity did not increase since the establishment of the tourism economy in St. Maarten. Some people got wealthier, but on average, people did not.”
The tourism-economy model was successful in one respect, but not successful enough, Alberts added. “There was success in terms of the creation of employment for the wider Caribbean and in terms of marketing. On the other hand: the islands have limited space and they are not using it intensively enough. Instead we have done the opposite in St. Maarten: more hotels, using more space, creating crowdedness, instead of using the available space in a more money-yielding way.”
On the business level it is necessary to look at the supply chain, Alberts said. “Most of the hotel-needs are imported, but you want to offer more entertainment and more activities for tourists. You don’t want more tourists, you want a higher yield per tourist.at the moment, those numbers are actually dropping.”
From every dollar earned, the economist pointed out, 80 percent leaves the island for the import of goods and services. “That percentage must be brought down.”
What the industry ought to focus on is experiences instead of more of the same. “You want to create a memorable experience. Back in the day Mullet Bay offered this; Mullet Bay was St. Maarten, but those days are gone. To create a coherent memorable experience parties – public and private – have to work together. Aruba is slightly better at this than St. Maarten though Aruba is also coasting along.”
Alberts said that there is a lot to be gained in the field of services. “St. Maarten could be a regional hub for services, instead of an importer of those services. Why don’t we offer electrical vehicles for rent to tourists? Why don’t we reduce the import of expensive fuel?”
When Calmera asked for an example of an island that does get a batter yield per tourist, the answer was about a place right next door to St. Maarten: Anguilla. “They have built a few very expensive hotels and they generate a lot of income from it. They employ locals, sprinkles with a few immigrants. The labor productivity has increased there.” Another example is Dominica, an island that thrives on eco-tourism.
“There are no examples of islands who converted from mass-tourism back to exclusive,” Alberts said. “But something can be done: St. Maarten should not go further down the road it is currently on. They will slowly have to expand the experience.”
Right now, St. Maarten is heading in the wrong direction. “The island is not different from other tourism-economies,” Alberts says. “Unfortunately, the focus is mostly on marketing for marketing’s sake and the objective is to get as many tourists to the island as possible. It is a short-term approach. You want to go to strategy, an overall view of where the island wants to go is lacking.”
The way the tourism-economy has developed so far, is based on the laissez-faire attitude of the government, the economist observes. “The businesses have shaped the industry and the government just let it happen. We don’t manage the type of investments we need. We don’t need more investments in more of what we already have, we need investments in the quality of what we have. We have to ask ourselves, where do we want to be in ten years? And then we have to start working towards that goal. The focus has to be on investments that add to the positive experience. That way you add economic value.”
Getting back to the import of services, Alberts said that local entrepreneurs have to start producing what the hotels need. The government has to back up the development towards higher quality tourism with human resources.
“Everything depends on it,” Alberts says. “Improve vocational education, we need skills, an approach of lifelong learning. You cannot do the added value thing if your people are not qualified.”
He presents a vivid example of how St. Maarten ought to change its ways: “We have focused too much on producing five roses and selling them for a dollar each, while we should focus on producing one rose and sell it for five dollars.”
The emphasis on quality is driven by something the island does not have in endless supply: space. There is therefore an end to the possible growth in absolute numbers. “We have been running very fast while we actually have been standing still,” Alberts observes. If there is an investment option that would attract more tourists, I would say: don’t do it. We don’t need more tourists, we need better tourists and we need to make more money from the tourists we already have.”
While there is a need for better tourists, St. Maarten is currently going in the opposite direction, Alberts notes. He refers to price dumping in the cruise industry, something Today reported about on Wednesday.
“They are caught in the straightjacket of short-term thinking. But somebody has to take the long-term view,” Alberts said. “We are at the end of what we are able to achieve and we cannot go further down that road. We have to become unique, because if you are unique, you don’t have to compete that much. If you all offer the same thing, you have to compete on price – that is the only thing that matters today.”
While you are visiting our lovely island of St. Maarten and enjoying the tastes of France that only the St. Tropez of the Caribbean can bring you, you owe it to yourself to take a daytrip to our lovely island neighbor St. Barths. It is only 22 miles away and an air charter can get you into the capital of the island, Gustavia, in the shortest time so you can have the most time to enjoy all the sights, sounds, and differences of a Caribbean island that was originally a Swedish colony.
St. Barths has long been a winter haven for the rich and famous but that does not mean just ordinary folk cannot enjoy the natural beauty, the quiet island life, the pristine beaches, and the distinctly authentic shopping experience in St. Barths. Being already just 30 minutes away from one of the most spectacularly unique and sophisticated of the “French” Islands in the Caribbean means a daytrip to St. Barths is a must do for the Caribbean trip of a life time that you can brag about forever.
St. Barths is easily accessible and affordable if you come to St. Maarten by plane, cruise ship, or on your own yacht.
St. Barths is basically a reef. If diving and exploring for sea life is one of the items on your “bucket list”, St. Barths offers an infinite variety of fish, coral, and sea creatures that are unique to all the Caribbean. The fishing is superb as well. The island has a thriving surfing community and a yearly calendar of boat races that feature the fastest of sail boats and the tall ships of days long past.
The beaches on St. Barths still retain a pristine quality that is hard to find. Miles of beaches topped by rocky volcanic crags and a spectacular ocean view provide the perfect hideaway for a kindling of romance. The natural beauty of some of the most exotic and rarest flowers in the world makes the island a true Eden.
The 80 restaurants on St. Barths provide one of the largest varieties of cuisine in the Caribbean. The best of French food, local Creole delicacies, Asian, Italian and almost every type of cuisine in the world can be found on St. Barths. The wine list on the island is second to none.
Shopping is a change of pace on St. Barths. Hand-woven bags and hats made by local people are a treasure to everyone that visits the island. Naturally, all the best designers from all over Europe have a shop on St. Barths to cater to the rich and famous.
A daytrip to St. Barths from St. Maarten will astonish and delight you. The natural beauty, the red roofed houses, and the wonderful beaches, the variety of food, and the best shopping in the world make a daytrip to St. Barths one of the best things you will remember most from a visit to the Caribbean.
————————————————————————————————————— Terrance Rey is CEO of AirStMaarten, Caribbean’s only virtual airline specializing in shared charters to St. Barths. Cell +1-721-581-9740 | Cell +1-721-526-4420 | Tel. +1-721-543-1023 | Fax: +1-721-543-1260 Email: firstname.lastname@example.org | Website: http://www.airsxm.com
“We specialize in private charters, shared charters, commercial flights and VIP Services to and from St. Maarten.”
Much like when you are using a smartphone or tablet and you turn the screen upside down and the display automatically flips so that it is rightsided up again, the same way St. Maarten’s tourism marketing strategies needs to be responsive. The minute something happens that poses a threat or an opportunity for the island as a tourism destination, the St. Maarten tourism authority needs to be able to flip the strategy so that the policies are rightsided up again and is able to respond decisively to that threat or opportunity.
Last month, after the attacks in Tunisia whereby a gunman killed dozens of tourists, countries such as Spain and the Canary Islands immediately responded with marketing campaigns to offer sun-seeking Europeans an alternative vacation destination for their holidays this year. What did St. Maarten do? Nothing, of course. Granted, long-haul destinations are unlikely to pick up tourists originally destined for Tunisia, according to travel analyst Angelo Rossini from market research firm Euromonitor. “Destinations like the Maldives, the Caribbean and Mexico are typically more pricey and target a different customer segment.” he was quoted as saying by Reuters.com.
However, the reason St. Maarten tourism authorities were unable to respond proactively in a case like this is because the island’s tourism marketing is completely non-existent. There is absolutely no strategy or policies in place to react to or counteract any positive or negative development, whether internationally, regionally or even in the source markets for the island tourist traffic.
Now in the aftermath of the shootout in Philipsburg with Officer Gamali Benjamin fatally wounded and the island has literally been flipped on its head with this new level of crime violence, there has been a huge outpouring from St. Maarten sympathizers and long time island visitors on the internet, on forums, blogs and social media. One post alone on a forum has to date almost 7000 unique views. With this exposure in mind that can negatively impact the island’s tourism product, the tourism authorities on St. Maarten needs to be proactive and let the world see that the St. Maarten government, in particularly the Justice Minister, the Police Force, the business community and the island’s population is united in condemning these acts of violence and that swift action is taking to bring the perpetrators to justice. The image of a decisive and effective justice apparatus needs to be communicated and depicted immediately and profiled consistently so tourists and prospective visitors to the island can feel that the authorities have the situation well under control.
That level of responsiveness is unfortunately missing in the island’s tourism marketing and promotion abilities. Therefore, the call is hereby issued to the tourism authorities on St. Maarten, starting with the Ministry of Tourism, to tackle this matter immediately without any further delay as our tourism product is definitely under threat. There is an opportunity right now to do something about that with the present level of support in all sectors of the island. St. Maarten needs a responsive tourism marketing strategy, now more than ever.