Category Archives: General

St. Maarten's tourism product in a post-Irma era - 7 parts series

From the start of St. Maarten’s decision to become a tourism destination we have focused our efforts on recreational tourism. Basically on our “sea, sun, sand” product. Being the smallest land mass divided between two countries helps. And we’re also duty free. These features and having coined the name “The Friendly Island” has attracted millions of travelers to our shores over the years.

But in this day and age, Caribbean destinations must diversify their product in order to remain relevant. St. Maarten is no different.

In a post-Irma era, what will St. Maarten’s tourism product become?

The coming days we will answer that question in 6 parts. This is the intro. In part two (2), we will look at how hurricane Irma can possibly be a blessing in disguise for St. Maarten.

Angry Waves at Belair

Photo caption: Angry waves beating down on the beach of Belair. If we don’t change ourselves, adapt and innovate our tourism product, nature will force us to. Photo by Milton Pieters.

Part 2

With the above question in mind, hurricane Irma can possibly be looked at as a blessing in disguise. The devastation caused by Irma has sent the island a few steps back but we, of course, are looking to come back 100 times better than before. You may be asking, where’s the silver lining? Businesses have closed and people have left and buildings were destroyed. Nonetheless, this gives St. Maarten the chance at a fresh start. It gives the island a chance at providing our visitors, and the locals, a different view of our 37 sq. mile beauty. Thinking post Irma allows us the chance to invest our time into cultural tourism and/or sports tourism.

Damaged Cupecoy area

Photo caption: With the slogan let’s build back better, not only is the resilience of the St. Maarten people put to the test after the damages caused by hurricane Irma, but also the creativity and the innovative spirit of the people and its entrepreneurs will be significantly tested. Photo by Milton Pieters.

In part 3 we will look at ways of expanding our tourism product with culture.

Part 3

St. Maarten, like every other Caribbean island, is rich with history. However, this history is not taught and shared enough, with locals and foreigners alike, and this needs to change. And what better a time to venture down a new path than when the island is in need of rebranding? When we need something to believe in and build on. The exploration of cultural tourism allows teaching natives, as well as visitors, about what St. Maarten’s been through and has to offer.

Fort Louis overlooking Marigot waterfront

Photo caption: This photo is a mixture of culture, history and nature, showing that in a post-Irma environment, we have to focus on sustainable integration of these elements in a balanced manner if everything is work properly and consistently. St. Maarten as a tourist destination cannot survive if we do not focus on sustaining all these elements together. Photo by HIlbert Haar.

Part 4

The island currently has a new head of the Culture department and a temporary government in place. What better a time for new ideas and new programs to be enacted to build up the cultural strength of the people? The Great Salt Pond, The Simpson Bay Lagoon, The St. Martin Book Fair, St. Maarten Carnival, among so many other great things can be properly introduced and taught to the people of St. Maarten. The people then in turn become the natural ambassadors of the island and the treasures it holds. What is most fascinating about cultural tourism is its ability to benefit a destination in two ways. It allows for the host population to better know their land and hold an unwavering pride in what they have. Also, it gives the opportunity to teach those that visit just what differentiates the destination from every other destination that they come across.

Clara Reyes and students fully engaged

Photo caption: The new head of the Culture Department, Clara Reyes, fully engaging students at the St. Maarten Academy pre-St. Maarten’s Day in November 2017.

In part 5 we will look at other tourism options available to us.

Part 5

Sports tourism is another option. The opportunity for St. Maarten to become the sports hub of our surrounding islands would be easily attainable. For example, Video X Games (VXG), an e-sports competition held a few years ago, showed us that the region is ready and willing for a reason to visit the Sunshine City. After the success of VXG a few other islands have attempted to pick up where they left off. Fortunately for us, none were able to gain the popularity that VXG brought. With the right management and sponsorship St. Maarten can easily pick up where VXG left off. Other options in sports tourism are marathons, bicycle racing and swimming. The Sunset Triple Mini Triathlon is a perfect example of what is possible in this area as well.

Sunset Beach Triathlon - 20180318 MP

Photo caption: Triathletes running to the plunge in the waves on Maho Beach during the Sunset Triple Mini Triathlon held on Sunday, March 18th, 2018. Photo by Milton Pieters.

In part 6 we wrap up this series with our conclusion.

GoFundMe Donations Distributed to Divi Little Bay Beach Resort Employees

Campaign raises more than $50,000 for staff in St. Maarten affected by recent hurricanes

LITTLE BAY — Divi Little Bay Beach Resort staff along with a local union representative gathered Monday, November 6, to receive checks from GoFundMe campaign donations.

Set up to assist employees in rebuilding their lives on St. Maarten following devastating hurricanes, the GoFundMe campaign has now raised more than $50,000. $49,025 of the donated funds — the amount in the campaign at the time checks were cut — were equally distributed amongst staff, with the exception of upper management, who chose to opt out.

“We thank everyone who donated from the bottom of our hearts,” said Madeleine Jacob, hostess and cashier at Divi Little Bay’s pureocean Restaurant.

Jacob says this money will help her family recover from the catastrophic effects of Hurricane Irma and other storms.

“I lost my roof and lots of my belongings,” Jacobs said. “This will help with the rebuilding of my home. Thank you, thank you, thank you!”

The GoFundMe campaign will remain open for anyone who still wishes to donate to the cause.

The resort is expected to reopen and welcome back guests in May 2018.

To see more photos with this article visit http://www.stmaartennews.com.

About Divi Resorts
Divi Resorts is the vacation expert of the Caribbean, with a collection of eight premium resorts spanning the five stunning Caribbean islands of Aruba, Barbados, Bonaire, St. Croix, and St. Maarten. For more information on Divi Resorts, call 1-800-367-3484 or visit www.diviresorts.com.

Your Stress-Free Holiday Break

The holidays are the busiest time for travel the entire year. People all over the world spend this time of year going from point A to point B in order to spend time with family, see friends, take a break, or do business. All the hustle and bustle that comes with this activity can lead to major stress for anyone trying to find their own way. But it doesn’t have to be too bad. With a little preparation you can go into your holiday vacation confident and secure with as little stress as possible.

Take Care of Gifts ASAP
With the luxury of the internet, gift giving is easier than ever. Take advantage of this crucial tool and knock all your gift shopping out as soon as possible. The best part is having the gifts shipped to your loved ones for you. They come already packaged in a box– think of all the time you will save not wrapping gifts! Plus, most online shops allow you to include a note or greeting as the gift giver. Get all your gifts sent out at least a week before your trip so you have one less thing to focus on and/or stress over.

Pack a Capsule Wardrobe
Whether you are going to visit family in another state or taking a sabbatical with your partner in a tropical locale, the last thing you want to worry about during your holiday travels is clothes. Curate a capsule wardrobe for your trip with pieces you can easily mix-and-match for quick and easy dressing.

Bonus: focus on packing your favorite, most most comfortable pieces to make your travels even more enjoyable. Clothes can actually impact our mood, so picking the pieces that you feel most comfortable in will help keep your spirits up while you are on the road.

Secure Your Home
Nothing can keep you from being in the present, enjoying yourself than worrying about what is happening at home. Ensure peace of mind with a security system that will monitor your home and property when you are not there. In addition to a security system, consider hiring a house sitter that can be there most of the time and make sure that you are not targeted by burglars during the holidays. If a house sitter isn’t an option, ask one of your neighbors to park their car in your driveway while you are way. Just the visual of someone possibly being at home can deter thieves.

Make Time for Your Health
Perhaps one of the most important thing to do to prevent stress and stress-related illness is taking care of you own well being. Exercise regularly to reduce cortisol– the hormone that spikes when you are stressed and gives you that anxious feeling. In return, physical activity boosts endorphins– neurotransmitters that help you feel relaxed and happy.

In addition to exercise, be sure to eat right during this busy time of year. Proper nutrition is important to maintain your health and stress levels. Eating well while traveling can be difficult for sure– and double that difficulty during the indulgent holiday season. The secret is finding balance. Resources like Eat This, Not That! can help you make smarter choices when it comes to your diet so you can enjoy your food responsibly.

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The holidays can be stressful, but with the right amount of planning and a positive attitude you can enjoy them. Take care of gifts before your big travel date so you don’t have to worry about that responsibility. Have them shipped to the giftees so you don’t have to worry about lugging them around the country as you travel. Pack smart and comfortable– your clothes can have an impact on your stress levels. Make sure your home is safe by installing a security system and getting a house sitter if needed. Finally, take time for your physical health. Your mental wellbeing is directly connected to the physical, so taking care of one helps keep the other in tip-top shape.

Image by Pixabay

All French bakeries are gone from Marigot’s waterfront

MARIGOT – The waterfront boulevard in Marigot is not what it used to be anymore after Hurricane Irma hit the place. Now it appears that two of the main attractions on this stretch – the French bakeries Sarafina and Le Divin – will not be rebuilt.

Le Divin has been completely obliterated by the monster hurricane and the debris is still exactly where it landed on September 6. Attempts to locate its owner, and to make arrangements for a cleanup, reportedly have failed so far.

It seems likely that the owner has simply left the island.

A bit further down on the Boulevard de France, French bakery Sarafina has also been wiped out… Click here to read the rest of the special report and to view the before and after pictures.

 

Sint Maarten Nature Foundation Monitors Salvage Operations in Oyster Pond and Simpson Bay

OYSTER POND/SIMPSON BAY — After the granting of permits to salvage operators active in Oyster Pond the Sint Maarten Nature Foundation has started to monitor wreck removal for any environmental effects; “We have started to monitor and assist where possible in salvage operations that were granted their permit by Government for activities in Oyster Pond,” commented Tadzio Bervoets, Nature Foundation Manager, “but we are still waiting for the approval of large-scale salvage in the Simpson Bay Lagoon, which is causing us some concern.”

Sint Maarten Nature Foundation Calls for Urgent Action for Wreck Removal in the Simpson Bay Lagoon

Although the Foundation has been involved in some preliminary work in the Simpson Bay Lagoon it is estimated that some 30,000 gallons of fuel and wastewater is being leaked into the environment; “While we understand the need to have everything in place we are urging for salvage works to start soon before the situation gets worse. Our request for assistance has largely been unanswered and we now are dependent on commercial salvage operators to clean up the wrecks. We are therefore urging that all technicalities and requirements be handled and the necessary permits be fast-tracked,” continued Bervoets.

The Foundation has been ensuring that oil spill containment equipment is being properly used in the Oyster Pond area; “We are not salvagers and will have to leave technical aspects of salvaging to the experts, but from an environmental point of view we are there to ensure that the ecosystem isn’t impacted more than it has already been. That is why we are urging, not only for the environment but also for the economy, that large scale salvage works commence soon in the Simpson Bay Lagoon,” concluded Bervoets.

Top photo caption: “Vessel Being Salvaged in Oyster Pond”

SBwreck1Photo caption: “One of the vessels wrecked in the Simpson Bay Lagoon”

SBOilspillsGoogleEarthPhoto caption: “Google Earth Image showing fuel being leaked from two major marinas in the Simpson Bay Lagoon”

 

Airlift vital to recovery process St. Maarten

SXM Airport — Just as airlift is vital to St. Maarten’s tourism economy, so it is for the recovery process to normalize the situation on the island, to fly in aid and relief goods, food and water, to evacuate tourists and other temporary visitors, workers and their families and to offer an escape for those in urgent need of medical care, for those with young children and elderly family members and for those who have lost everything on the island during the passing of Hurricane Irma.

Although the SXM Airport was badly damaged, the clean up of the runway was quickly organized and military aircrafts, such as CC-130 Hercules aircrafts, and humanitarian flights were soon landing on the airport. The Dutch Marines moved quickly to put the airport under military command. The Minister of Justice approved a list of airlines that would be allowed to land at the airport to fly out passengers.

Luckily,Air Traffic Controller Tower SXM Airport with Coast Guard the air traffic control (ATC) tower did not incur any major damage. With the assistance of the ATC in San Juan, Puerto Rico, flights were quickly organized into SXM Airport. Military aircrafts could be seen landing daily into St. Maarten and many evacuation flights were executed. Even pets and other animals managed to be evacuated by caring travelers departing the island.

Many news and camera crews arrived on the island on military aircrafts. Initially, mainly from Curacao and Holland on Dutch Marine and Coast Guard aircrafts as his royal highness, the King of the Kingdom of The Netherlands arrived on St. Maarten on Monday night with the press in his entourage. Quickly, other press agencies, including CNN arrived on the island.

On Thursday, September 14th, a news crew from ABC News flew in from Puerto Rico on a private charter operated by Tradewind Aviation with the assistance of AirStMaarten and Halley Aviation Services. If St. Maarten was not already on the map, it is definitely now at the center of world with millions of viewers getting daily reports on the devastation caused by one of the most powerful hurricanes seen in the past 30 years with record-breaking storm statistics. The damage is already estimated to be well over 2,5 billion US dollars.

An image that will remained ingrained in the minds of many people is that of hundreds of people queuing up to be evacuated off the island. This situation has left many with mixed feelings ranging from anger to despair to sighs of relief. Long lines formed for days after the hurricane at the SXM Airport. The military exercised strict control over the situation and at no time did things get our of hand at the airport. So far all people stranded on the island have managed to be evacuated. Either via Curacao to The Netherlands or via San Juan, Puerto Rico, to the USA.

Local airline company Winair, despite having undergone complete devastation of its head offices at the SXM Airport leaving only the mangled remains of the structure behind, executed evacuation flights to Antigua for passengers connecting to the UK and also to St. Kitts and later to Saba and St. Eustatius.

Noteworthy, is the actions of the Dominican airline company, PAWA, that flew non-stop after the hurricane to fly in aid and relief goods and to evacuate and repatriate Dominicanos living on St. Maarten with their MD80 aircraft.

Other airlines operating evacuation flights were American Airlines, Jetblue and Delta Airlines. Also many private jet aircrafts were seen landing and taking off from the SXM Airport as well.

It is clear that the SXM Airport, despite the crippled infrastructure caused by the damages to the main terminal building’s arrival and departure halls, is playing a vital role in getting people out of the country and the necessary aid, help and relief into Hurricane Irma Damages SXM Airportthe island.

With the demand for more airlift in the form of military, humanitarian, commercial and private flights, the military and the local authorities will have to make all efforts to get the SXM Airport fully operational again and this port will be critical to the recovery and rebuilding process St. Maarten will have to undergo to allow the flow of cargo, tourists and US dollars back into the country and into the island’s local economy.

Click here to see more related photos on our travel partner’s Facebook page.

SCELL supports Tourism with Heritage, Culture and History boot camp

GREAT BAY - SCELL, the University of St. Martin’s School of Continuing Education and Life Long Learning supports tourism with the launch of its Heritage, Culture and History boot camp on October 24 and 25 from 8.30 a.m. to 3 p.m. and on November 9 and 10. The education-based boot camp will provide participants with “cultural intelligence on the island’s historical landmarks, on both the Dutch and French side,” the school says in a press statement. Participants will learn “impressive facts” and “intriguing history” about the island’s culture and that of surrounding islands.

“SCELL is convinced that the 2-day boot camp will directly enhance the island’s Tourism,” SCELL-Director Dr. Natasha Gittens says. “In short, it will ensure that every member of the community interfacing with tourism understands the beautiful heritage, history and culture of their motherland, which in turn will ensure a memorable experience for every guest, vacationer, tourist and traveler to the island. The biggest reward in my opinion is that tourists will want to revisit the island once they hear about all the marvelous activities, landmarks and cultural activities we offer and return for multiple visits. This is a win – win for the island and the vacationers.”

Visitors have indicated time and time again that they want to find out more about the foods of the country, learn about historical monuments, and understand the diverse melting pot of people that reside on the island from all over the world, Gittens said. “They are interested in the facts about our ongoing historical developments and triumphs. However, we need to ensure that the information that is exchanged between the local community and the tourists are facts. This means we are obliged to equip our ambassadors of tourism, the St. Maarten people, with the facts about the history of our beautiful island.”

The boot camp will be facilitated by historians that have academic degrees, studied the history of the island extensively and reside on the island. They will teach participants the “true facts” by engaging them in interactive discussions, introducing videos, films and books and fostering fun, cooperative learning exercises that will reach every learner (i.e. participant) at their individualized level of learning. “SCELL is fully committed to supporting the economic sustainability of the island and this is yet another approach to ensure that an important need is filled as we approach high season,” Gittens stated.

SCELL will offer additional boot camps in October and November. The cost is $399.

Business Writing boot camp, October 11 and 12, Management and Leadership, October 17 and 18, Supervisory boot camp, October 18 and 19, Professional boot camp, October 12 and 13, Email Etiquette boot camp, October 20 and 21, Culture, Heritage and History boot camp, October 24 and 25 and November 9 and 10, Time Management and Project Deadlines boot camp, October 27 and 28.

For more information contact Ms. Blyden @ Jacqueline.Blyden@usm.sx or call 543-3710 or 554-2437. Visit the SCELL website at http://SCELL.usmonline.onl.

Saba Presents Tourism Action Plan 2016-2018

SABA–The number of visitors to Saba has declined over the past years, which is the reason for the Saba Government and Tourism Commissioner Bruce Zagers to assume a hands-on approach to boost the visitor figures. The result is the Tourism Action Plan 2016-2018, a copy of which was presented to Dutch Minister of Economic Affairs Henk Kamp on Monday.

~ Cooperation with St. Maarten stakeholders ~

St. Maarten plays an important role in the plan. Reliable figures on the number of visitors are presently lacking, which makes it difficult to determine the performance of tourism, but according to the report dated August 27 it is clear that tourism has been declining in past years.

The report gives as examples the fact that two of the three dive shops in Saba are for sale and are barely operational, and the fact that only two full-time dive boats are currently operational whereas in the past there were seven. Also, in the past five years the average number of flights per day has been reduced from five to four and trips by The Edge ferry have decreased from five times a week to three. In addition, one of the hotels has closed and only a few additional hotel rooms have been created in terms of short-term rental cottages.

The Saba Marine Park reported that the number of dives per year has decreased in recent years. “It can be concluded that steps need to be taken to revive tourism in Saba with or without accurate statistical information. The Island Government intends to promote and stimulate economic development. This opinion has also been expressed by the Dutch Government.

An improved tourism sector would provide many opportunities for employment and economic development,” it is stated in the Tourism Action Plan 2016-2018. The 12-page document provides a clear vision of the way forward in the short term. Stakeholders were involved in the process by conducting interviews with the Commissioner of Tourism and incorporating their achievable opinions into one document as a starting point for improvements.

The plan will continue to be a working document and will, as much as possible, include the input of the stakeholders, to make it a well informed and efficient process. Saba is famous for its diving and hiking, but there are also other attractions that could be further developed such as retreats, conferences, sport fishing, zip-lining, rock climbing and bird watching. The Saba Government will actively support these other avenues. Factors like safety, family-friendliness, tranquillity and the great dining possibilities on the island should be part of the “Saban identity.”

St. Maarten

The Tourism Action Plan focuses on three target groups: the yachting industry, day-trippers and overnight guests. The plan aims to achieve improvements in Saba itself, but it also actively involves St. Maarten and St. Barths, the two closest destinations with a successful tourism industry.

Especially St. Maarten is important to Saba. Not only do the vast majority of day-trippers and overnight guests come through St. Maarten, but the larger sister island also has an industry that is particularly interesting to Saba: the yachts. “We need to attract more (mega) yachts to Saba.

Based on meetings with stakeholders in St. Maarten, we came to the conclusion that we need to focus on two factors to achieve that: facilities and marketing.” Fort Bay Harbour plays a crucial role in attracting more yachts to Saba, and as such a number of clear steps have been set in the Tourism Plan. The Harbour management has to be professionalised and commercialised with the help of an external expert and an exchange programme with Port St. Maarten. A log will be established so visiting yachts can reserve docking space, and a website will be created for the Harbour. Security at the Harbour will be improved at night, the existing moorings strengthened and 12 additional moorings installed. External funds will be sought to place a VHF repeater tower on Mount Scenery to ensure that yachts at Wells Bay and Ladder Bay can communicate with the Harbour. Options will be explored to set up a water taxi service. Funds will be sought from the Ministry of Infrastructure and Environment to do small maintenance at the new pier and to reorganise the Customs Office so visitors can wait inside instead of outside. Fort Bay will be beautified with the placing of benches.

Overall, the cleanliness and organisation of the Harbour needs a boost. External funds will also be sought to reinforce the roof of the new commercial building to facilitate parking. Marinas Saba needs to be more intensively promoted at the marinas in St. Maarten and St. Barths. Promotional material will be prepared for marinas and boat crews. “Marinas are interested to disperse the flyers and tell us that there are a lot of potential yacht owners interested in visiting Saba, but that there is limited information.”

Possibilities will be explored to set up a billboard in St. Maarten to promote Saba as a yachting destination. A familiarisation trip will be organised for boat crews and marinas, while a promotional video is being planned. Yachters’ guidebooks will be approached to include Saba. And last, but not least, the Saba Regatta will be revived.

Saba wants to give more attention to persons visiting the island for a day. Day-trippers need to be accommodated as much as possible so they have an excellent experience which will have a positive influence on their return to the island. Day-trippers will receive a warm welcome at the Harbour from a welcoming agent or a “friendly” face that will greet the visitors, answer any questions and facilitate excursions. An outlet with information will be placed at the Harbour.

The Saba Government will continue to lobby for faster clearance procedures for day-trippers. Daytrip brochures for Saba are being finalised and will be placed at activity desks in St. Maarten and St. Barths. Familiarisation trips will be organised for persons working at these activity desks and other stakeholders in the tourism industry on the two neighbouring islands.

The actions focused on the yachting industry and on day-trippers will also have a long-term effect on the number of overnight guests. An additional number of actions will be taken specifically to increase this target group, including the lobbying with Winair for flights between Saba and St. Barths in the high season, more flights from St. Maarten and lower air fares. Package trips The Saba Government will encourage stakeholders to set up package trips to Saba from St. Maarten and St. Barths.

Investments will be made in dive packages with St. Maarten and St. Barths. This will include a familiarisation trip. The decompression chamber needs to be operational and promoted more. Furthermore, the Government will actively support and promote new initiatives taken by stakeholders, such as Saba Restaurant Week, Taste of Saba, the Saba Regatta, as well as existing initiatives such as Sea and Learn, Saba Day, Carnival and the Saba Triathlon. “More can be done by Government to promote these initiatives.”

Commissioner Zagers emphasised in the conclusion that the Tourism Action Plan depended on the support of everyone involved to be successful – not only the Saba Government and its departments, but also the Dutch Government, the local service-providing stakeholders and the stakeholders carrying out controls such as Customs and Immigration. “With the support of all parties involved considerable improvements can be made in the short term that will result in an improved tourism industry.”

Source: The Daily Herald

Alegria Ordered To Respect Contracts

Court ruling a delight for timeshare owners

ALEGRIA ORDERED TO RESPECT CONTRACTS

GREAT BAY – The Court in First Instance dealt a severe blow to the Alegria Resort in Beacon Hill to the delight of Andrew Robert and Mary Corbett Stevenson and the Timeshare Owners at Caravanserai Association. The court ruled that Alegria has to respect the rights of the timeshare owners at its resort, under threat of a penalty of $10,000 per week if the company does not abide by the ruling. The court declared it enforceable without delay.

When Alegria bought the Caravanserai Resort at auction in August 2014 it did not take long before timeshare owners received a letter from the new owner (on September 30, 2014) announcing that their timeshare rights had become null and void.
In the past, the Stevenson’s bought four timeshare weeks at Caravanserai – an investment of $74,800. When Alegria voided the timeshare contracts with the argument they were not part of the auction, the Stevenson’s and other disgruntled timeshare owners joined forces in the Timeshare Owners at Caravanserai Association to fight for their rights in court.

The court has now ruled that Alegria is bound by the timeshare contracts and ordered the company to give the Toca-members access to their apartments within ten days, “as soon as the members have paid their maintenance fees upon arrival to Alegria.”
Alegria also has to pay damages the Stevensons incurred from being unable to use their timeshare apartments. The exact damages still have to be properly specified.
Alegria also has to pay all court fees; they amount to almost 6,800 guilders ($3,800).
The court ruled that Kildare properties (the previous owner of the resort) was the seller of timeshare contracts and that these contracts came about through a company called Endless Vacation. Both companies were controlled by Haresh Manek. The court qualified the timeshare contract as lease agreements and noted that Kildare had permission from the bank to enter into these contracts. “Alegria is held to respect the rights of the timeshare owners the way Kildare did,” the court ruling states.

Rolando Brison Is Appointed Tourism Authority Director

ROLANDO BRISON IS APPOINTED TOURISM AUTHORITY DIRECTOR

By Andrew Dick

PHILIPSBURG–Young local businessman Rolando Brison has been appointed Director of the recently-established St. Maarten Tourism Authority (STA). He signed a one-year contract with Minister of Tourism and Economic Affairs, Transport and Telecommunications (TEATT) Ingrid Arrindell in the presence of Member of Parliament (MP) Silvio Matser.

“Since taking office I wanted to see this important body of Government move in the right direction. It has been years that Government wanted to establish the STA but they could not complete the process. This is a historic day for St. Maarten as we see the new director take office and move the organisation forward with his fresh ideas,” said Minister Arrindell during the signing.Brison was selected out of 12 applicants, according to Arrindell. She continued to praise the young entrepreneur, who impressed the selection committee with his passion and determination to market the island to the best of his abilities.Matser said Brison came from a strong family would continue to be a proponent of giving young people the opportunity to work to move the island forward. “This is putting our money where our mouth is. We don’t talk about establishing a fully active STA, we make sure it happens,” Matser added.

The purpose of the STA is to assist temporarily in carrying out the tourism policy of the Government of St. Maarten as a tourist destination; to support the growth of St. Maarten’s land- and sea-based tourism by providing the public and private sectors with focused, sustainable and productive marketing; and the enhancement of the visitor experience.

The members of STA’s Supervisory Council are Chairman Keith Graham representing the St. Maarten Hospitality and Trade Association (SHTA), Jim Rosen representing the St. Maarten Timeshare Association (SMTA), Suzy Kartokromo representing Princess Juliana International Airport SXM and Roger Lawrence representing Port St. Maarten.

Brison will be in charge of setting up the STA office and beginning to market the island. Funds destined for the St. Maarten Tourist Bureau will not be managed by STA. The next step will be for Government and STA to sign a service-level agreement, according to Arrindell.

“We have to really look at what the current situation is before we start talking about challenges the STA might face. We need to do some good market analysis of where we need to market the island and find the real cost-effective measure to attack with,” said Brison. “Product development is another factor we need to work on. Our hotels and tourist attractions need to be looked at to make our product more appealing to those coming to the island.”

Arrindell reiterated that it was a great achievement for her and the island to have Brison on board and wished him all the best with his new position.

Matser assured the public that Brison’s appointment had nothing to do with politics, that it had to do with making the best choice for the country.

The STA also will assist, guide and direct all matters related to tourism, whether on initiative from the public sector or the private sector. The STA Foundation will execute these tasks until Government has incorporated the STA in the form of a so-called independently governed body (“Zelfstandig Bestuursorgaan” ZBO), which immediately on its incorporation will be solely responsible for and solely authorised to execute these tasks.

Source: The Daily Herald

Video: Click here to see the video interview.